Every year, Pinterest releases a trend report predicting what people are searching for on the platform. These trends reflect pop culture, social media influences, what's happening in the world and broader macro-trends.
I've selected 6 trends from the 2025 Pinterest report that are not only visually stunning but also deeply inspiring. Click on the image above to watch the video version, or keep reading!
Aura beauty
What is aura beauty?
Aura beauty is the latest evolution in makeup, shifting away from the holographic trend that dominated previous years. This aesthetic embraces a soft, ethereal glow, reminiscent of Instagram filters and digital avatars. It’s visually striking and highly shareable—social media influencing itself in a meta way!
Key features:
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Makeup expands beyond traditional zones, reaching higher on the forehead and lower on the cheeks.
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Contrasting colors on the color wheel (e.g., purple blush, red eyeshadow) create bold, artistic effects.
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Flawless color gradients, often enhanced with shimmering powders.
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A subtle nod to 80s new wave aesthetics—think David Bowie’s iconic looks.
This trend is a bit hard to imagine in daily life, so focus on what you like: strong colors or rather a gradient? More or less surface around the eyes? Powdery or rather shimmery? Make your own experiments.
Dolled up
What is dolled up?
Inspired by the world of dolls, this trend embraces a hyper-polished aesthetic with a mix of playful and elegant elements. Bright, artificial colors, clean lines, and flawless, porcelain skin define the look.
Key features:
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K-pop and Korean beauty trends emphasize youthful, glowing skin.
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The Barbie movie’s impact is undeniable—redefining femininity as both empowered and independent.
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Tiny accessories (Polly Pocket vibes), mini handbags (as seen at Jacquemus and Marc Jacobs), and ruffle-trimmed socks.
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Jewelry features delicate charms representing personal memories
My favorite part here is the poetry expressed by the mini-charms and the memories they can represent for you.
Fisherman aesthetic
What is the fisherman aesthetic?
Drawing inspiration from coastal lifestyles, e.g. Hamptons or Bretagne, this trend blends practicality with a relaxed, maritime feel. Perfect for warm-weather fashion, it’s casual yet stylish.
Key elements:
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Timeless cable-knit sweaters.
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Shell-inspired accessories and patterns.
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A classic color palette of blues, whites, sandy neutrals, and nautical stripes.
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Fisherman-style sandals, reinvented in leather with thick soles (see Dr. Martens in the 1990s).
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Fun, crochet fish-patterned bags (playful but probably more of a seasonal fad).
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Even tattoos are embracing this theme, with fish designs trending on Pinterest.
This trend is probably a mix between a fad (fish crochet bag anyone?) and a timeless trend (Bretagne style is always in style, if you ask me!). Though if you stick to beige and navy blue, you'll have an absolutely timeless color palette to work with.
Motoboho
What is motoboho?
This trend combines the romantic, flowy nature of boho fashion with edgy, moto-inspired elements. Bloggers love it, though many interpretations lean toward ultra-mini skirts and cropped tops.
Key features:
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Contrasting textures: chunky leather and chains vs. light, airy fabrics.
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Opaque vs. sheer materials.
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Slouchy, soft leather hobo bags with a circular handle (a simple way to try the trend).
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Moto boots with metal buckles—timeless and always in style.
Do you need to own a motorbike to pull off this look? Absolutely not! Moto boots, a thick leather jacket or a hobo leather bag are sure investments as they keep coming back in style.
Goddess complex
What is the goddess complex trend?
This trend celebrates self-confidence, femininity, and power. Think warm earth tones, shimmering gold, and ethereal silhouettes inspired by mythical goddesses.
Key features:
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Metallic fabrics and gold leaf accents for a luxurious, celestial feel.
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Nail art that’s mystical and intricate—like an extension of fine jewelry.
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Long, braided hair inspired by icons like Zoë Kravitz and Zendaya.
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Flawless makeup: glossy lips, powdery gold eyeshadow, and captivating lashes.
You don’t need to go full Beyoncé-in-gold-armor-at-the-Emmy's. Just incorporating small elements can bring that divine energy into your style. For instance, keep the idea of warm earthy tones for both your clothes and your make-up (if this fits your skin undertone).
Cherry coded
What is cherry coded?
This trend revolves around deep, glossy shades of cherry red. Whether on your nails, lips, wardrobe, or even your car (quite a stretch to put all these in the same sentence, I know!), this color exudes confidence and luxury.
Key features:
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Rich, dark red tones layered with similar shades for depth.
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A high-gloss finish—whether in beauty or fashion.
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A bold, statement-making accent that commands attention.
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My personal favorite: the berry-red makeup pouch from my own line (which fits the trend perfectly!).
Red is powerful and eye-catching. Try incorporating hints of red into your wardrobe and into your life, you will see that these hues give you energy and boost self-confidence!
If you want even more inspiration, check out my full Pinterest boards @jleconteberlin!
I find these Pinterest trends incredibly aesthetic and full of inspiration. Which one is your favorite? Which one would you like to try and experiment with this year?
- Justine
